This is a page I designed for Coca-Cola for an internal B2B website. The objective was to update the way they presented promotional windows and available collateral materials, to reflect a more up-to-date visual approach.
With an established brand like Coca-Cola, each store activation is critical to the overall success of any campaign. Given the wide array of retailers, diverse approaches to reaching consumers need to be easily organized and communicated.
These are the wireframes I produced for internal agency approval. Though the headers indicate they are for different sized retailers, this initial step was only to narrow down the major page layout. Each different page is a variation on laying out the major blocks of information.
Wireframe PDF
These are the resulting color comps that I provided for client presentation and final approvals. These comps were used for initial development.
