A local company, Lux Row, needed to take their brand to another level. Their products were well-known in the marketplace, but to accompany the launch of their distillery experience, they wanted to establish their overall brand with the public.
The main driver to this new experience would be a brand new website, both to advertise the distillery and act as a literal online bridge between Luxco and their individual brands.
I received preliminary comps and mood boards for this website, which I further developed and combined into the site as it exists. My involvement began very early in the process, and in addition to influencing its final look and behavior, and I developed the final WordPress site as well.
Some of the challenges included optimizing/reusing images, clever use of slider plugins to create an image-heavy website while maintaining site speed, and working with Luxco’s IT department to make frequent updates on a server which I was not allowed to access.
Though this site was built nearly 5 years ago and has had some content changes, much of the structure I built remains intact to this day.
